Digital Marketing done right…

Why marketing with the Web Detective is a GAME CHANGER.

A curious case unfolds before us, dear reader. If you’re searching for the next game-changer for your business, look no further than the Web Detective! Specializing in building online marketing strategies that deliver actual results, we ensure your business grows and stands out as the most effective service provider in town.

In this digital age, your online presence is crucial. The Web Detective helps craft a robust digital footprint, ensuring potential clients find and connect with you easily, without it, your business is at risk of being a mere blip on the radar. Talking about risk, some hazards need to be avoided to keep you compliant and safe, failure to adhere to changes to state and federal laws could be at your peril

Our journey through the digital realm is no ordinary adventure. We delve into the intricacies of Search Engine Optimization (SEO), unearthing keywords more valuable than hidden treasures. This venture requires not only a foundation to build trust, authority, and your intact reputation along with our trusted ally of social media, to create a devoted following for your brand. Our mission? To elevate your business from obscurity to prominence, making you a recognized name in your industry.

But with the expertise of The Web Detective, you’ll become a beacon in the digital wilderness, attracting clients and growing your business. Shall we embark on this quest for online discoverability together?
The game is on!

How do you validate a business online?

Why do potential clients Google check you first?

Google is the first place where potential clients will research you, your company, or your services. They are looking to validate and know you are the expert you claim to be. Building trust in a few seconds requires you to have a digital thumbprint that makes them feel confident and reassured that you are the best person to serve them.

Need help to boost your chances of being found online or in Google searches this is where the Web detective helps to grow your online presence. Organic results are key and will give the best return on your investment (ROI). There is no one solution to fit all and using the Web Detective will provide you with a variety of solutions and services to grow your digital thumbprint organically.

What do people search for when validating a business?

The most popular searches will include your name or company name, but don’t be shocked if someone asks if this company is legit if the service is a scam, who is the owner of the company, and when was this company registered or started. Trust is also a commonly used word in searches like reviews.

Some common enquiries used to help prove your online identity.

Google Search Results
Knowledge Panels found in search results
Website presence
Website reported as spam
Social Media presence
Search Engine Visibility
Reviews or lack of reviews
Online Reputation
Branding and Marketing messaging
Your online identity

What's A Digital Thumbprint?

Trust is not only built by your marketing messages but also by a company’s professional stance, being ethical and transparent goes a long way in people trusting you. The Web Detective also helps with compliance and legal aspects of your business.

Website compliance
Website Security
Accessibility for people with disabilities
User experience
Cookie consent management and cookie policy
Data Privacy policy
Consumer data requests (Do Not Sell My Data)
Protecting emails from being spoofed. (DMARC + SPF)

Why Do I need a Web Detective?

With over 20 years experience in the marketing space The Web Detective can help you to ensure your brand gets seen by your ideal customers through creating branded Zoom backgrounds, Customized digital business cards and QR codes, setting you up with a SMS Messaging service or by building you an affordable mobile application customized to your business. The Web Detective offers services to solopreneurs, small and medium sized businesses, large enterprises and non-profit organizations.

Business Digital Page

A Business Digital Page is a combination of a landing page with a simplified website to create engagement.

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Creative Layout

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Digital Marketing

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SEO & Backlinks

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Data Collection

The types of data companies collect from you are not always what you would think of

The types of data you might think of include

your name
social security number
email address
contact information
usernames
passwords
debit/credit card details
country

Websites also collect data you may not think of like

your location data
your devices IP address
the type of device
operating system
the tracking and non-tracking cookies they place on your device when you visit their site
browser activity
mailing address and
any content you generate including searches and comments

Why is US Privacy Law so important?

This year California, Connecticut, Colorado and Virginia all signed their own privacy laws that determine how their state protects individuals’ personal information. Nevada already introduced a privacy law and Utah will have theirs introduced at the end of this year.

New York, Michigan, Pennsylvania, Ohio, Indiana, Montana and Tennessee have signed up to have their own privacy bills but are not yet required by law. It looks likely that Texas will be the next state to introduce a privacy law as announced on July 6, 2023.

Even if your business is located outside of these states may still be required to comply with their privacy laws by including disclosures in your Privacy Policies and by providing ways to Opt-out of the sale of personal information, profiling, and targeted advertising.

Although there is no legal requirement at this time, it will be mandatory in the not too distant future.

Why is US Privacy Law so important?

Although there is no legal requirement at this time, it will be mandatory in the not too distant future.

Website Accessibility

1 in 4 people could be leaving your website today because your website is not accommodating people with disabilities.The term accessibility covers a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. As you can imagine the international requirements for accessibility (WCAG 2.1) are very complicated for individual users to follow and this means a lot of websites are not compliant and this is a legal requirement, whether you are trading in the USA solely or in other countries.